“The Power of Transparent Marketing and the Myth of ‘Secret Sauce’ ” (Marcus Sheridan)

The Power of Transparent Marketing and the Myth of ‘Secret Sauce’

Marcus Sheridan, founder of The Sales Lion is one of the Internet’s most well-known bloggers. He started his swimming pool company in 2001 and has grown it into one of the largest of its kind in the world, due to his super-smart inbound marketing efforts and incredibly popular swimming pool blog.
Buckle your seat belt for this fun, informative and charismatic interview.


Our questions for Marcus:

  1. Give us a quick definition of inbound marketing
  2. It seems there are different categories of bloggers – how do you see this?
  3. “Thinking like a consumer?”
  4. What can you share with us about the role of Thought Leadership?
  5. “Secret sauce?”
  6. Abundance vs Scarcity?
  7. You say, “You’ve gotta have opinions…”
  8. What is a “Trust Agent?”
  9. You say, “Great content is always going to be relevant.”
  10. You say we should “publish our prices” – Does this apply to everyone?
  11. Where do personal brand and business brand merge, if so?
  12. Looking at the difference of INBOUND MARKETING, expand on the vast mindset differences.
  13. I’ve followed Mike Volpe and his podcast for some time.  How do you see the general publics opinion of online learning and such topics that Hubspot covers.
  14. What is your role at Hubspot?  Are you similar to affiliate?
  15. Do we all want to know the back story??  Giving credence to your “transparent marketing” idea..
  16. I love your post about ROI of blogging.  I feel like most that disagree or don’t “see the light” haven’t even started the process.
  17. Similar to Social Media, they already assume the time invested won’t be worth it??
  18. Explain Secret Sauce, does everyone keep themselves satisfied by always thinking they need to know something else before they can “ship” as Seth Godin says?
  19. What are biggest challenges facing small biz owners moving ahead to 2013 and beyond?


“Answering the Ultimate Question: How Net Promoter Can Transform Your Business” (Richard Owen)

“Answering the Ultimate Question: How Net Promoter Can Transform Your Business”

Richard Owen, CEO of Satmetrix, is THE authority on measuring customer loyalty … and how to act on it. He’s also the author of Answering the Ultimate Question (co-authored by Laura L. Brooks, PhD).

Here’s what we asked Richard in this compelling interview:

  1. What is the Ultimate Question and “Net Promoter Score?”
  2. What is “broken” about the way most companies survey customers?
  3. Do you believe our recent economy has caused a “correction” on the basis of customer service?
  4. In the book you talk about “Customer Intimacy?”
  5. We’ve all heard that someone who has a bad experience tells 11 people…those 11 tell 5…
  6. What’s the impact of “word of mouth” and how can we be intentional about creating more of it?
  7. We’ve learned that customers who answer The Ultimate Question with a 9 or 10 are our “Promoters;” responsible for 80% of our repeat/referral business. What are your thoughts on rewarding these folks?
  8. What about linking employee compensation to customer satisfaction scores?
  9. Is there a correlation between customer satisfaction and employee morale?
  10. Talk to us about “Service Recovery”
  11. Who was one of the first (or most recognized) companies or individuals known for bringing this into discussion?
  12. Who are the super stars at recognizing and developing the ideas of your company today?
  13. Is your service applicable for small to medium size companies?  If not, can you give them some best practices for implementing a similar strategy for understanding their target market and how to reward the “promoters”?
  14. Your recent Worldwide study shows a whopping 75% of companies are NOT measuring effects of social media…what do you attribute that to?
  15. How much of your overall guest satisfaction is through social media, and how far along the path of complete understanding of SM impact is our society do you think?
  16. Plus 60% of businesses have no tracking in place for social media…when you reverse that trend with a larger companies, what effects have you seen?
  17. What are your Customer Service predictions for 2013?

Come to the 7th annual Net Promoter Customer Experience Conference 1/30/13 – 2/1/13

”Modern Marketing: Why You No Longer Need a Huge Marketing Budget to Skyrocket Your Business” (Ben Croft)

”Modern Marketing: Why You No Longer Need a Huge Marketing Budget to Skyrocket Your Business”

Ben Croft, President of the World Business and Executive Coach Summit and a world-leading social media marketing specialist for the business coaching industry Skypes in from England to discuss e-mail marketing, strategic alliances and joint ventures. Social media tools and integration is also covered in this comprehensive interview.