“The Power of Transparent Marketing and the Myth of ‘Secret Sauce’ ” (Marcus Sheridan)

The Power of Transparent Marketing and the Myth of ‘Secret Sauce’

Marcus Sheridan, founder of The Sales Lion is one of the Internet’s most well-known bloggers. He started his swimming pool company in 2001 and has grown it into one of the largest of its kind in the world, due to his super-smart inbound marketing efforts and incredibly popular swimming pool blog.
Buckle your seat belt for this fun, informative and charismatic interview.

 

Our questions for Marcus:

  1. Give us a quick definition of inbound marketing
  2. It seems there are different categories of bloggers – how do you see this?
  3. “Thinking like a consumer?”
  4. What can you share with us about the role of Thought Leadership?
  5. “Secret sauce?”
  6. Abundance vs Scarcity?
  7. You say, “You’ve gotta have opinions…”
  8. What is a “Trust Agent?”
  9. You say, “Great content is always going to be relevant.”
  10. You say we should “publish our prices” – Does this apply to everyone?
  11. Where do personal brand and business brand merge, if so?
  12. Looking at the difference of INBOUND MARKETING, expand on the vast mindset differences.
  13. I’ve followed Mike Volpe and his podcast for some time.  How do you see the general publics opinion of online learning and such topics that Hubspot covers.
  14. What is your role at Hubspot?  Are you similar to affiliate?
  15. Do we all want to know the back story??  Giving credence to your “transparent marketing” idea..
  16. I love your post about ROI of blogging.  I feel like most that disagree or don’t “see the light” haven’t even started the process.
  17. Similar to Social Media, they already assume the time invested won’t be worth it??
  18. Explain Secret Sauce, does everyone keep themselves satisfied by always thinking they need to know something else before they can “ship” as Seth Godin says?
  19. What are biggest challenges facing small biz owners moving ahead to 2013 and beyond?

 

“Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action” (Rohit Bhargava)

“Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action”

Bestselling author, Rohit Bhargava, shares some of his most interesting discoveries and lessons from his newest book, Likeonomics.

Here’s some of what Rohit addressed:

  1. What is the “New Affinity Economy?”
  2. You mention a “Crisis of Believability”
  3. How does “Likeonomics” fit with your previous bestseller, “Personality Not Included?”
  4. What do you say to those folks who still believe their decisions are made based on logic?
  5. You mention the power of “story.”
  6. You mention “microexpertise.”
  7. You say, “Simplicity is a secret weapon.”
  8. What pitfalls must we all avoid, inside of web 2.0?

“Innovative Marketing: How to Capture the Attention of Today’s Customer” (Seth Weiner)

“Innovative Marketing: How to Capture the Attention of Today’s Customer (original air dates – 1/24/11 & 1/26/11)

Today, more than ever, consumers are bombarded with brand messaging. What is the best way for you and your company to stand out and get noticed in a sea of information overload? Seth Weiner, President of Sonic Promos and Master Advertising Specialist, shares what you should know about today’s hottest products, trends and technology.