“The Power of Effective Copywriting” (Adam Katzen)

“The Power of Effective Copywriting: And it’s NOT the C in a circle ©” (original air dates – 8/10/09 & 8/12/09)
Your hosts kick off season #1 with an oustanding interview with Adam Katzen, an expert Copywriter and Marketer. Listen in as Adam takes us through the importance of copywriting (one of the most overlooked skills and misunderstood strategies) and why you and your company need to think about it — and act on it — today!