Recommended Reading

When they aren’t hosting We Mean Business!, Glenn, Steve and Tony can be found reading some of the best personal/business development books to grow their own businesses (and themselves). On occasion, a show topic will inspire them to share a book recommendation on the air. Below you’ll find reviews on some of their absolute favorites, as mentioned on the show. (More of their favorites are listed in the right sidebar…)

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Customer Satisfaction is Worthless...

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer ~ This for me was a life-changing book. It was the kind of read that made me slap my head, look at myself in the mirror and say “what the heck is wrong with you?” because even though many of the principles are simple and basic, the impact they can have on your operation are far from it. Keeping this in your desk drawer, an audio copy or whatever it takes to implant his concepts in your brain is imperative — Don’t wait … your business can’t afford it. (review by: Tony Marciante)

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Fast becoming a classic in the business development space, The 4-Hour Workweek: Escape 9-5, TimFerrissLive Anywhere, and Join the New Rich proves to be a great hands on discussion of todays opportunities to replace yourself in your workflow, rethink and reorganize your days priorities, and live the lifestyle of your dreams NOW versus the classic idea of working until retirement and THEN living out your passions. Using techniques such as virtual assistants, becoming an infopreneur, vacationing on the cheap, and creating passive income revenue streams, Tim Feriss proves that you can have your cake and eat it too! (review by: Tony Marciante)

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As many business owners experience the challenges of tightening economies and pressure to drive business, have you found yourself working IN your business instead of ON your The E Mythbusiness.  No other book captures that amazingly simple dynamic so succinctly as The E-Myth Revisited: If you have time to only read one book in the next few weeks, make it THIS ONE.  There is no quicker way to stifle business growth, creativity and knowledge than by NOT living by the principles outlined in this book.  (review by: Tony Marciante)

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Secret Service

From simple ideas like the color of the capes in their salons to high-end customer service management ideas, the book Secret Service: Hidden Systems That Deliver Unforgettable Customer Service, by John R. DiJulius III focuses on how to manage your systems and processes to impress, retain and create your “tribe” of loyal customers and clients. Known from starting simple and focusing on making waves with new-age thoughts on service, you’ll enjoy this book and easily tweak the ideas for your particular business. (review by: Tony Marciante)

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Thinking For A Change
John C. Maxwell is THE leadership guru. We will continue to recommend many more of his books … here’s a great start for you ;) (recommended by: Glenn Garnes)

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Blink: The Power of Thinking Without ThinkingIn this super powerful book, Blink: The Power of Thinking Without Thinking
Malcolm Gladwell reveals the realities of first impression, what judgements are made in the blink of an eye, and can open your eyes to reevaluate your business or sales process to see from your clients or customers eyes.  Powerful and insightful, this book is a must read, if only to reexamine what you THINK is true about the presentation of  your business. (review by: Tony Marciante)

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Purple Cow: Transform Your Business by Being Remarkable
In this marketing classic, you’ll discover how to make your “brand” remarkable; worthy of a remark. It’s a quick-and-easy read, with lots of fun examples and case studies, that will have you turn conventional (boring) marketing tactics on their head. The author invites you to get creative with how you do business and thus how you are perceived by potential clients and customers. (review by: Steve Dorfman)

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Tribes: We Need You to Lead Us
What do Apple, Starbucks and Google all have in common? They’ve cracked the code on how to get “Tribes” of people to do more than just follow — these people are walking billboards for the brand. Would you like to boost word-of-mouth advertising and fill the planet with your brand champions? Read this book. Seth Godin rocks! (review by: Steve Dorfman)