“Built to Scale: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards” (Marissa Levin)

Smart CEO Magazine Hall of Famer, Marissa Levin joined us in-studio to discuss her new book, Built to Scale: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards

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Here’s what we asked Marissa to address:

  1. You say, “Culture and people fuel growth. Growth does not fuel culture.”
  2. Tell us about your “SCALE” framework.
  3. When you build your own advisory board, what surprised you?
  4. How does a board of advisors differ from a board of directors?
  5. How does advisory board selection differ from traditional employee hiring?
  6. Name 3 things every board member must possess.
  7. Aside from compensation, what motivates board members to stay active and engaged?
  8. As an international business, do you think one should have international members?
  9. How has your advisory board impacted your leadership skills?
  10. Talk to us about the importance of exit interviews.
  11. What size companies can benefit from advisory boards?
  12. What are some key strategies in picking your advisors?
  13. Do you look for matching talents, or perhaps pick those very different from the types of people you surround yourself with?
  14. How long should you plan to use advisory board, is it necessarily an ongoing thing?
  15. What about compensation for board members?
  16. How often should you meet? What is a structure for that?
  17. How do you “close” an advisory board?
  18. Are there elections from time to time?

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