“Social Media Strategy for Retail Brick-and-Mortar Business” (Tony Zelaya)

“Social Media Strategy for Retail Brick-and-Mortar Business” (original air dates – 8/24/09 & 8/26/09)

How do you switch from a direct-mail campaign to “friending” your clients on Facebook? Tony Zelaya of Zelaya Shoes shows us how. “Go where the people are” has taken on a whole new meaning in the age of web 2.0. Will you be left behind? Discover how to leverage social media and connect with your clients now.

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