“Social Media Strategy for Retail Brick-and-Mortar Business” (Tony Zelaya)

“Social Media Strategy for Retail Brick-and-Mortar Business” (original air dates – 8/24/09 & 8/26/09)

How do you switch from a direct-mail campaign to “friending” your clients on Facebook? Tony Zelaya of Zelaya Shoes shows us how. “Go where the people are” has taken on a whole new meaning in the age of web 2.0. Will you be left behind? Discover how to leverage social media and connect with your clients now.

Click Here to Skip to Tony’s Facebook Strategy

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